Representation within our music video

What different groups of people do you have in your genre?
Within our music video, we are using a variety of stereotypes to add a touch of light humour to our music video. The majority of the stereotypical representation comes in the form of the 3 men who are infatuated with the protaganist, to show the diversity between her partners and that she'd happily go out with anyone. We have 'The Geek', 'The Hunk' and 'The Bohemian' all chasing after a realitively new stereotype of women which we have referred to as 'Indie Girl'. In recent years, singers like Adele, Amy Winehouse, Kate Nash and Florence + The Machine have rose to success without ever portraying themselves as sex objects- they are still attractive and dress femininely, but play instruments as opposed to dancing scantily clad and portray a sassy and feisty attitude.

What are the common stereotypes?
'The Hunk':
Cocky, muscley, stylishly dressed but slightly dim-witted. He is going to be featured in a gym scene where the protaganist is spotting him as he lifts weights.

'The Geek':
Shy, nervous, cute, bow tie + glasses. He is going to be having a romantic picnic with the protaganist, and perhaps on a country bike ride. She gets bored by him in the end and cycles of to meet up with another guy.

'The Bohemian':
Alternatively dressed, an artist, sensitive. He will be painting a picture of the protaganist whilst she poses.

'Indie Girl':
Kooky dress sense, big hair, sassy, witty, fun.

Are they traditional or modern representations?
'The Geek', 'The Bohemian' and 'Indie Girl' are all modern representations as they go against the traditional grain that states that men are big and strong, and women are meek sex objects.

What changes have there been in society which have impacted on the representations of your groups?
As I stated earlier, the popularity of female indie-pop artists have influenced a generation of girls who can be seen shopping at Urban Outfitters with big backcombed hair. Rising numbers of people going to university have caused the 'The Geek' to be even more apparent in young society, with characters like Will from The Inbetweeners or the entire male cast of The Big Bang Theory. Metrosexual fashion has influenced more males to embrace their feminine side, with celebrities like Russell Brand popularizing a bohemian look. LAD culture of binge drinking, clubbing and fashionable clothes has also had a huge impact on 'The Hunk' within our music video.