Mis-en-Scene Questionnaire!

How was everyone's Christmas?! Now the festive season is over, Parisienne Records is back with a survey into mis-en-scene. Being in a college made up of 16-19 year olds, and approximately 50% of us girls- we are very lucky to be surrounded with our target audience. I created this short survey to try and get a feel for what our target audience likes to see in a music video in regards to colour and even other celebrity influences and compiled them into a graph on Microsoft Excel to see what appeals to them in a more easy to read format.

I asked...What colour would you like to see used in mostly in a Kate Nash music video?

As we probably guessed, from asking teenage girls- colours like pink and red came out on top with no one choosing beige as the idea colour. From this, we can tell that our target audience would be attracted by brighter, feminine colours and we need to take this into consideration when creating our ancillary pieces and the final production.

I asked...What type of scenario would you prefer in a Kate Nash music video?

From the look of the results, it's apparent that serious subject matter à la Christina Aguilera but something silly and little bit more light-hearted that will make people laugh! We are pleased with this result as we hurried into making a humorous narrative, and it is one thing less to worry about as we know this will please our audience.

I asked...What artists should we look to for inspiration who you admire the most?

Katy Perry came out on top for this one, and we were again very pleased by this as we had already done a lot of research into her album covers and music videos- this shows that both me and Dora know our target audience very well (perhaps this is to do with us being members of our own target audience?!). This makes it clear that we need to delve further into what makes Katy Perry so appealing by researching a few more of her music videos and looking at her own personal conventions- as this is clearly a sure fire way to appeal to our target audience. Ellie Goulding came second, and this was expected as she is, like Kate Nash- more indie/pop so we need to see how she balances the two genres and perhaps try to emulate that in our own project.

I asked...What do you think should be the 'symbol' of the artist 'Kira Kitson'?

We thought this was a slightly odd result as we thought perhaps sweets or stars would be the most popular with our target audience, but they seemed to be quite adamant that cakes would be the best logo when it came to creating a KIRA KITSON brand. Obviously, we want to appeal to them and make something that they will like- so we will endeavor to try and use a cake as our logo!