Although Kanye West, a male rap artist isn't in our genre- he knows how important it is to create a brand. His teddy bear logo has been featured on every single one of his albums to date, on merchandise and even on limited edition Bape trainers. This means that we can immediately associate the teddy bear with Kanye West- increasing his popularity and making his presence felt in all aspects of life. In our questionnaire from last week, we found out that our target audience believed that a cake should be our 'Kanye West teddy bear' and although this seemed a little odd- we took on the challenge and sought to find a cake to represent the KIRA KITSON brand!
Luckily it didn't take us long, and whilst popping to the shops before a Media lesson- we managed to pick up this beauty!
It was perfect! A traditional Belgian bun- it had something very retro about it, which is a common convention of both the female solo artist genre and indie music. White and red was a colour scheme that we would like to follow. Immediately we could see that with a little bit of editing, we could easily incorporate this bun into the ancillary tasks and music video to make a consistent link throughout the entire project. The cherry on top also led to us deciding that red was going to be Kira's colour, and her name would always be written in red font on album covers and the colour of her lipstick in the music video- red was also found to be the popular colour with our target audience. We've also decided that a very pristine, Stepford Wives feel for an album cover would really tie with the genre and appeal to our audience!
Just finding our logo, the Belgian bun- sparked off many other ideas in regards to giving Kira more of an identity, and now we have a lot more to work with within the creative process.
EDIT: Also, Katy Perry wears a set of them in her video for 'California Gurls'!
My analysis can be found here :)
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