Saturday 2 April 2011

Q&A with Alice, a member of our target audience.

Alice is 17 years old. She is a student and a part-time barista at Starbucks.

Deanna:
So, Alice- firstly I'd like to take the time to thank you for agreeing to take part in this Q&A session with Parisienne Records!

Alice:
That Is Okay, I'm More Than Happy To Participate!

Deanna:
Firstly, what did you think of the video in general?

Alice:
It Seems Quite Fun, Light Hearted, Which Matches The Song Really Well.

Deanna:
Do you think that the light-hearted mode of address would appeal to the target audience of females aged 16-24?

Alice:
Definitely, It's Funny, It's Quirky, And Tailored To Someone Who Just Wants A Little Fun.

Deanna:
Would you say that Parisienne Records have followed the conventions of a female solo artist?


Alice:
I Believe So, The Song Is A Catchy Poppy Tune That Most Can Bop Along To With An Amusing Video To Match


Deanna:
Have they broken any stereotypes associated with the genre? Something that other people have commented on is that the storyline involves the girl being the 'player' whereas a lot of songs focus on a girl being dumped, or being too shy to show her feelings...
What do you think of this opinion?

Alice:
Most Female Solo Artists Often Sing About 'Sisters Doing It For Themselves', Which I Believe Is Shown Throughout. There Is A Slight Role Reversal, Yes, But Not Necessarily A Large One.

Deanna:
Do you think that this would have made females aged 16-24 more likely to watch it?

Alice:
Quite Possibly, That Target Audience Would Certainly Enjoy It More Than Others.

Deanna:
Is there anything else that could have been done to make it appeal to our target audience even more?

Alice:
If I Was To Add Anything, It Would A Couple Of Shots Of The Female Discussing Her 'Dilemma' With Her Friends.

Deanna:

Ok. So what did you think of the ancillary tasks? (The poster and digipack)

Alice:

I Thought They Were Excellent, Very Up To Date And Fitting With Similar Artists Today, Like Katy Perry and Rihanna. I liked the use of the colour red with the fonts because it symbolised passion and confidence, which is what I would associate with the video.

Deanna:

Did you notice the branding? Can you guess what it was?

Alice:I think it was the belgian bun- it was used quite heavily in the ancillary tasks and I thought this was very effective as it gave it a retro feel.

Deanna:
Correct! Okay Alice, thank you so much for your time!

Alice:
Glad I Could Help!

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