"How effective is the combination of your main product and the ancillary texts?"
As a group, we have endeavoured to make our main product (music video) and ancillary tasks (campaign poster and digipack) as professional as possible by examining what real solo artists do, and attempting to emulate them in our media texts. Firstly, we looked at the themes shared between the all three products. We noticed that they all had the same 'feel' to them in terms of colours and mood of the footage, but the themes of the music video and the ancillary tasks should be very much separate- the video is based around the song and the song is part of the album which is it's own theme in itself. However, to ensure that we had a certain degree of continuity, one of the outfits that was used in the music video was also used for the album cover and inserts, we also made sure that we captured the cheeky, playful mood of the music video by using a sugar pink and scarlet colour pallet. Also, the video as quite a 'narcissistic' feel to it, as it is full of close-ups and tends to feature the protaganist more than any other character, so we tried to use the same kind of shot for our album cover and insert, which is also a convention of the "How effective is the combination of your main product and the ancillary texts?"female solo artist genre.
We have done this very effectively and all audience feedback that we have recieved has commented on how well the three media products seem to link together, without being overly matching.
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